Search results for: “dentsu”
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Dentsu acquires Gleam Futures via Dentsu Aegis Network as a cultural bridge
Dentsu uses London based Dentsu Aegis Network as a cultural bridge to acquire representation of about 40 YouTube stars Dentsu acquires Gleam Futures: invests to acquire 90% ownership Dentsu acquires Gleam Futures, who “develop, monetize & protect” digital-first talent, ie mainly YouTube focused stars. Japanese companies have a dramatically different culture than Western, European or…
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abaGada, Israeli digital performance agency, acquired by Dentsu and to be rebranded as iProspect
Dentsu continues acquisition of digital and mobile agencies in Europe and Israel To overcome cultural issues of a traditional Japanese leading corporation, Dentsu acquires via London based Dentsu Aegis Network by Gerhard Fasol On April 20, 2015 Dentsu announced another investment in its quest to strengthen its global footprint and to strengthen capabilities in mobile…
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Mindworks – “the fastest growing digital agency in Greece” – to be acquired by Dentsu
Dentsu continues acquisition of digital and mobile agencies in Europe To overcome cultural issues of a traditional Japanese leading corporation, Dentsu acquires via London based Dentsu Aegis Network by Gerhard Fasol On March 11, 2015 Dentsu announced another investment in its quest to strengthen its global footprint and to strengthen capabilities in mobile and digital:…
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Lesmobilizers SAS acquired by Dentsu and to be integrated into Isobar
Dentsu acquires French mobile marketing agency Lesmobilizers Lesmobilizers SAS to be integrated into Dentsu’s Isobar by Gerhard Fasol On March 4, 2014 Dentsu announced further European investments in its quest to strengthen its global footprint: Dentsu acquires French mobile marketing agency Lesmobilizers SAS. Lesmobilizers SAS – Mobile Applications Creators Lesmobilizers SAS are a dedicated agency…
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explido acquired by Dentsu and to be integrated into Dentsu’s iProspect brand
Dentsu acquires German performance and search agency explido explido to be integrated by Dentsu into iProspect brand by Gerhard Fasol On February 28, 2014 Dentsu announced further European investments in its quest to strengthen its global footprint: Dentsu acquires German performance and search agency explido and integrates explido into Dentsu’s iProspect business and brand. explido…
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Socializer acquired in Poland by Dentsu, joins Isobar
Dentsu acquires Socializer acquired in Poland by Gerhard Fasol Socializer joins Isobar On January 20, 2014 Dentsu announced further European investments in its quest to strengthen its global footprint: Dentsu acquires Poland’s social media agency Socializer Socializer SA Socializer SA was founded in Warsaw, Poland, in March 2011, earned gross profits of UKL 1.7 million…
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Ymedia SL and Wink TTD SL investments by Dentsu in Spain
by Gerhard Fasol Dentsu further expands the global footprint in Spain On September 20, 2013 Dentsu announced further European investments this year in its quest to strengthen its global footprint: acquisition of 51% of Ymedia SL via Aegis Media Iberia, full 100% acquisition expected by 2019 acquisition of 31.8% of Wink TTD SL via Aegis…
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Simple Agency srl investment by Japan’s advertising giant Dentsu
by Gerhard Fasol Dentsu further expands the global footprint in Europe Social, content and digital marketing empowerment based in Italy On July 30, 2013 Dentsu announced another European investment this year in its quest to strengthen its global footprint: the acquisition of a 70% majority share in the Italian Simple Agency via Aegis Media Italia,…
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Social Embassy BV acquired by Dentsu
Dentsu further expands the global footprint in Europe Content & community management, brand engagement, social media, SNS advertising based in The Netherlands by Gerhard Fasol On May 23, 2013 Dentsu announced another European acquisition within the single month of May 2013 in its quest to strengthen its global footprint: the acquisition of the leading Dutch…
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Kinecto, Romania’s leading digital advertising agency acquired by Dentsu
by Gerhard Fasol Renamed Kinecto Isobar On May 14, 2013 Dentsu announced the acquisition of the Romanian digital advertising agency Kinecto via its subsidiary Dentsu-Aegis, based in London. Following the acquisition, the company was renamed Kinecto Isobar. Kinecto Kinecto International SRL is one of the most important digital advertising agencies in Romania, and was founded…
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Dentsu acquires Aegis
Aegis Group plc, a UK company with French roots by Gerhard Fasol Dentsu’s challenge to grow global footprint while managing cultural differences On Thursday, July 5th, 2012, Dentsu announced the acquisition of Aegis Group plc, a UK company with French roots, centered on media advertising media buying. Dentsu’s need to globalize Driving this acquisition was…
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Financial Times to be sold to Nihon Keizai Shinbun Corporation (株式会社日本経済新聞社, Nikkei Inc.)
Nikkei won the race. Axel Springer withdrew. £ 94 million made the difference. by Gerhard Fasol On July 23, 2015 at 15:13 (3:13 pm) British Summer Time, Pearson and Nihon Keizai Shinbun Corporation announced the sale of the Financial Times Newspaper to Nihon Keizai Shinbun Corporation for £ 844 million (approx. US$ 1.3 billion) –…
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Heraeus Kulzer acquires EGS Srl (Enhanced Geometry Solutions)
Japanese companies’ strategy to overcome cultural post-merger problems: European subsidiaries acquire Heraeus Kulzer acquires EGS, expanding both Mitsui Chemicals’ foot print in Europe and global market penetration for Mitsui Chemicals’ dental supplies business Japanese companies are well known to have substantial difficulties with post merger integration as a consequence of massive cultural differences which need…
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Japan to Europe M&A register
Japanese acquisition boom of European companies European technology, talent and market access While EU investment in Japan is steady, Japanese direct investments in Europe are rapidly increasing by about EURO 10 billion per year, and amount to about EURO 160 billion in total, almost twice as high as European investments in Japan. So, the reality…