September 21, 2008
Fashion retailer H&M opens first Japan store in Tokyo - Ginza on September 13, 2008
On September 13, 2008, Swedish fashion retailer H&M opened the first store in Japan in Ginza. One week after opening, customers are queuing in line to enter the store - typical waiting time is about 2 hours, daily number of visitors to the store are estimated ot be about 8000/day.
Closest foreign competitors in Japan include US retailer GAP, and Spanish retailer Inditex (Diseno Textil SA)'s ZARA.
Biggest Japanese competitor is Fast Retailing's UNIQLO.
H&M is preparing to open the second and third stores in Shibuya (photo below) and in Harajuku.
Our comments: H&M has had a very successful start and has created a successful opening "event". To be successful longterm H&M will have to:
Building site for second store in Shibuya.
Closest foreign competitors in Japan include US retailer GAP, and Spanish retailer Inditex (Diseno Textil SA)'s ZARA.
Biggest Japanese competitor is Fast Retailing's UNIQLO.
H&M is preparing to open the second and third stores in Shibuya (photo below) and in Harajuku.
Our comments: H&M has had a very successful start and has created a successful opening "event". To be successful longterm H&M will have to:
- sufficiently tune to Japan,
- continue to innovate,
- compete successfully especially with UNIQLO,
- compete successfully with Abercrombie & Fitch, which is planning to enter Japan's market in 2009
Building site for second store in Shibuya.
Labels: fashion, fast retailing, h and m, hennes, mauritz, retail, uniqlo
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