Tag: Fritz Heider

DC Storm acquired by Rakuten Marketing to strengthen marketing analytics and attribution

May 28, 2014

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by

g_fasol

in FDI, Japanese investments in EU, M&A

Rakuten acquires marketing attribution specialist Following acquisition of Adometry by Google and of Convertro by AOL On May 28, 2014, Rakuten Marketing announced the acquisition of the Brighton (UK) based marketing attribution specialist DC Storm. Although terms of the acquisition were not disclosed, Google on May 6, 2014 acquired Adometry for about US$ 150 million,…