Tag: H&M
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H&M: green field market entry to Japan, opens first Japan store in Tokyo – Ginza on September 13, 2008
H&M entered Japan’s fashion market initially using a green field strategy, opening stores. On September 13, 2008, H&M opened the first store in Japan in Ginza, and is planning two more stores in Shibuya (see picture below) and in Harajuku. H&M adapted it’s global way of doing things to Japan’s market needs – for example,…