Month: June 2017
-
Dentsu acquires Gleam Futures via Dentsu Aegis Network as a cultural bridge
Dentsu uses London based Dentsu Aegis Network as a cultural bridge to acquire representation of about 40 YouTube stars Dentsu acquires Gleam Futures: invests to acquire 90% ownership Dentsu acquires Gleam Futures, who “develop, monetize & protect” digital-first talent, ie mainly YouTube focused stars. Japanese companies have a dramatically different culture than Western, European or…