Dentsu acquires Gleam Futures via Dentsu Aegis Network as a cultural bridge

Dentsu uses London based Dentsu Aegis Network as a cultural bridge to acquire representation of about 40 YouTube stars Dentsu acquires Gleam Futures: invests to acquire 90% ownership Dentsu acquires Gleam Futures, who “develop, monetize & protect” digital-first talent, ie mainly YouTube focused stars. Japanese companies have a dramatically different culture than Western, European or […]

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