Europe-Japan

Tag: iProspect

  • abaGada, Israeli digital performance agency, acquired by Dentsu and to be rebranded as iProspect

    abaGada, Israeli digital performance agency, acquired by Dentsu and to be rebranded as iProspect

    Dentsu continues acquisition of digital and mobile agencies in Europe and Israel

    To overcome cultural issues of a traditional Japanese leading corporation, Dentsu acquires via London based Dentsu Aegis Network

    by Gerhard Fasol

    On April 20, 2015 Dentsu announced another investment in its quest to strengthen its global footprint and to strengthen capabilities in mobile and digital: Dentsu acquires Israeli digital performance agency abaGada Internet Ltd..

    abaGada Internet Ltd. – performance marketing: “Building your online marketing strategy to deliver outstanding results”

    abaGada Internet Ltd. was founded by current CEO, Eval Chen, in May 2010 in Tel Aviv, Israel, and employs about 22 people.

    Revenues were about UKL 3.5 million in the year ended December 2014.

    abaGada performs search engine marketing (SEM) to increase customers’ website traffic, analysis of customer and user behavior.

    Dentsu plans to rebrand and integrate abaGada into Dentsu’s iProspect brand.

    abaGada as Dentsu’s technology hub in Israel

    Many large global corporations have operations in Israel to link into Israeli’s legendary innovative strengths. Israel’s technology strength and attraction for Japanese corporations was recently visualized at a series of events in Tokyo, e.g. The Israeli Venture Fund meeting in Tokyo on March 4, 2014.

    With the acquisition of abaGada, Densu now also has an antenna into Israel’s innovations.

    Dentsu and Dentsu-Aegis

    Dentsu dominates Japan’s advertising space, and is a very very strong force in Japan’s media industry sector, through control and management of major advertising channels with an overwhelming market share in Japan, and has been working hard to leverage its creative power and strength in Japan into a larger global footprint.

    A big step forward towards a larger global footprint for Dentsu was the acquisition of the London based Aegis Group, announced on July 5, 2012.

    Report on Japan’s media landscape (150 pages, pdf file):

    Japan media (14th edition)

    Copyright 2009-2015 Eurotechnology Japan KK All Rights Reserved

  • Mindworks – “the fastest growing digital agency in Greece” – to be acquired by Dentsu

    Mindworks – “the fastest growing digital agency in Greece” – to be acquired by Dentsu

    Dentsu continues acquisition of digital and mobile agencies in Europe

    To overcome cultural issues of a traditional Japanese leading corporation, Dentsu acquires via London based Dentsu Aegis Network

    by Gerhard Fasol

    On March 11, 2015 Dentsu announced another investment in its quest to strengthen its global footprint and to strengthen capabilities in mobile and digital: Dentsu acquires 80% of Greek leading independent digital agency Mindworks, and plans to integrate Mindworks into Dentsu’s Isobar and iProspect networks.

    Dentsu has also acquired options to acquire the remaining 20% of Mindworks by 2017.

    Mindworks – “the fastest growing digital agency in Greece”

    Mindworks was founded in 2003, acquired by Atcom in 2009, and became an independent company again in January 2015.

    As a division of Atcom, in the financial year ending December 2014, Mindworks had revenues of EURO 7.3 million. Mindworks has about 60 employees.

    Mindworks – to be renamed Isobar-iProspect Advertising Services SA

    Mindworks will be renamed Isobar-iProspect Advertising Services SA, and will be integrated into Dentsu’s global Isobar and iProspect brands, representing Isobar’s and iProspect’s entry into Greece’s markets.

    Dentsu and Dentsu-Aegis

    Dentsu dominates Japan’s advertising space, and is a very very strong force in Japan’s media industry sector, through control and management of major advertising channels with an overwhelming market share in Japan, and has been working hard to leverage its creative power and strength in Japan into a larger global footprint.

    A big step forward towards a larger global footprint for Dentsu was the acquisition of the London based Aegis Group, announced on July 5, 2012.

    Report on Japan’s media landscape (150 pages, pdf file):

    Japan media (14th edition)

    Copyright 2009-2015 Eurotechnology Japan KK All Rights Reserved

  • explido acquired by Dentsu and to be integrated into Dentsu’s iProspect brand

    explido acquired by Dentsu and to be integrated into Dentsu’s iProspect brand

    Dentsu acquires German performance and search agency explido

    explido to be integrated by Dentsu into iProspect brand

    by Gerhard Fasol

    On February 28, 2014 Dentsu announced further European investments in its quest to strengthen its global footprint: Dentsu acquires German performance and search agency explido and integrates explido into Dentsu’s iProspect business and brand.

    explido GmbH & Co KG – Agentur für digitales Marketing und Vertrieb

    explido GmbH & Co KG offers digital marketing services, was founded in October 2002 in Augsburg, Germany, and employs about 135 people.

    explido achieved about EURO 11.7 million gross profits annually.

    Dentsu and Dentsu-Aegis

    Dentsu dominates Japan’s advertising space, and is a very very strong force in Japan’s media industry sector, through control and management of major advertising channels with an overwhelming market share in Japan, and has been working hard to leverage its creative power and strength in Japan into a larger global footprint.

    A big step forward towards a larger global footprint for Dentsu was the acquisition of the London based Aegis Group, announced on July 5, 2012.

    Report on Japan’s media markets (150 pages, pdf file):

    Japan media (14th edition)

    Copyright 2009-2015 Eurotechnology Japan KK All Rights Reserved