Tag: SNS

  • Socializer acquired in Poland by Dentsu, joins Isobar

    Socializer acquired in Poland by Dentsu, joins Isobar

    Dentsu acquires Socializer acquired in Poland

    by Gerhard Fasol

    Socializer joins Isobar

    On January 20, 2014 Dentsu announced further European investments in its quest to strengthen its global footprint: Dentsu acquires Poland’s social media agency Socializer

    Socializer SA

    Socializer SA was founded in Warsaw, Poland, in March 2011, earned gross profits of UKL 1.7 million in the financial year ended December 2012, and employs about 130 people.

    Socializer provider advertising and communications services using Social Media (SNS).

    Dentsu and Dentsu-Aegis

    Dentsu dominates Japan’s advertising space, and is a very very strong force in Japan’s media industry sector, through control and management of major advertising channels with an overwhelming market share in Japan, and has been working hard to leverage its creative power and strength in Japan into a larger global footprint.

    A big step forward towards a larger global footprint for Dentsu was the acquisition of the London based Aegis Group, announced on July 5, 2012.

    Report on Japan’s media landscape (150 pages, pdf file):

    Copyright 2009-2015 Eurotechnology Japan KK All Rights Reserved

  • Social Embassy BV acquired by Dentsu

    Social Embassy BV acquired by Dentsu

    Dentsu further expands the global footprint in Europe

    Content & community management, brand engagement, social media, SNS advertising based in The Netherlands

    by Gerhard Fasol

    On May 23, 2013 Dentsu announced another European acquisition within the single month of May 2013 in its quest to strengthen its global footprint: the acquisition of the leading Dutch social media agency Social Embassy BV via its European subsidiary Dentsu Aegis Network Ltd.

    Social Embassy BV

    Social Embassy BV is The Netherlands’ largest social media agency, based in Amsterdam. The company was founded in 2008 by Steven Jongeneel and co-founder Niels van der Velden, and focuses on strategy & insights, content & community management, creative, brand engagement and advertising.

    The company employed about 30 people when Dentsu acquired it.

    Dentsu and Dentsu-Aegis

    Dentsu dominates Japan’s advertising space, and is a very very strong force in Japan’s media industry sector, through control and management of major advertising channels with an overwhelming market share in Japan, and has been working hard to leverage its creative power and strength in Japan into a larger global footprint.

    A big step forward towards a larger global footprint for Dentsu was the acquisition of the London based Aegis Group, announced on July 5, 2012.

    Report on Japan’s media landscape (150 pages, pdf file):

    Copyright 2009-2015 Eurotechnology Japan KK All Rights Reserved