Tag: Aegis
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abaGada, Israeli digital performance agency, acquired by Dentsu and to be rebranded as iProspect
Dentsu continues acquisition of digital and mobile agencies in Europe and Israel To overcome cultural issues of a traditional Japanese leading corporation, Dentsu acquires via London based Dentsu Aegis Network by Gerhard Fasol On April 20, 2015 Dentsu announced another investment in its quest to strengthen its global footprint and to strengthen capabilities in mobile…
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explido acquired by Dentsu and to be integrated into Dentsu’s iProspect brand
Dentsu acquires German performance and search agency explido explido to be integrated by Dentsu into iProspect brand by Gerhard Fasol On February 28, 2014 Dentsu announced further European investments in its quest to strengthen its global footprint: Dentsu acquires German performance and search agency explido and integrates explido into Dentsu’s iProspect business and brand. explido…
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Dentsu acquires Aegis
Aegis Group plc, a UK company with French roots by Gerhard Fasol Dentsu’s challenge to grow global footprint while managing cultural differences On Thursday, July 5th, 2012, Dentsu announced the acquisition of Aegis Group plc, a UK company with French roots, centered on media advertising media buying. Dentsu’s need to globalize Driving this acquisition was…