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Lesmobilizers SAS acquired by Dentsu and to be integrated into Isobar

Dentsu acquires French mobile marketing agency Lesmobilizers

Lesmobilizers SAS to be integrated into Dentsu’s Isobar

by Gerhard Fasol

On March 4, 2014 Dentsu announced further European investments in its quest to strengthen its global footprint: Dentsu acquires French mobile marketing agency Lesmobilizers SAS.

Lesmobilizers SAS – Mobile Applications Creators

Lesmobilizers SAS are a dedicated agency in design and development of mobile applications. The company was founded in March 2010 in Paris, France, and employees about 10 people.

In the year ending December 2012, gross profits were about EURO 0.8 million.

Dentsu and Dentsu-Aegis

Dentsu dominates Japan’s advertising space, and is a very very strong force in Japan’s media industry sector, through control and management of major advertising channels with an overwhelming market share in Japan, and has been working hard to leverage its creative power and strength in Japan into a larger global footprint.

A big step forward towards a larger global footprint for Dentsu was the acquisition of the London based Aegis Group, announced on July 5, 2012.

Report on Japan’s media landscape (150 pages, pdf file):

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