Categories
FDI Japanese investments in EU M&A

abaGada, Israeli digital performance agency, acquired by Dentsu and to be rebranded as iProspect

Dentsu continues acquisition of digital and mobile agencies in Europe and Israel

To overcome cultural issues of a traditional Japanese leading corporation, Dentsu acquires via London based Dentsu Aegis Network

by Gerhard Fasol

On April 20, 2015 Dentsu announced another investment in its quest to strengthen its global footprint and to strengthen capabilities in mobile and digital: Dentsu acquires Israeli digital performance agency abaGada Internet Ltd..

abaGada Internet Ltd. – performance marketing: “Building your online marketing strategy to deliver outstanding results”

abaGada Internet Ltd. was founded by current CEO, Eval Chen, in May 2010 in Tel Aviv, Israel, and employs about 22 people.

Revenues were about UKL 3.5 million in the year ended December 2014.

abaGada performs search engine marketing (SEM) to increase customers’ website traffic, analysis of customer and user behavior.

Dentsu plans to rebrand and integrate abaGada into Dentsu’s iProspect brand.

abaGada as Dentsu’s technology hub in Israel

Many large global corporations have operations in Israel to link into Israeli’s legendary innovative strengths. Israel’s technology strength and attraction for Japanese corporations was recently visualized at a series of events in Tokyo, e.g. The Israeli Venture Fund meeting in Tokyo on March 4, 2014.

With the acquisition of abaGada, Densu now also has an antenna into Israel’s innovations.

Dentsu and Dentsu-Aegis

Dentsu dominates Japan’s advertising space, and is a very very strong force in Japan’s media industry sector, through control and management of major advertising channels with an overwhelming market share in Japan, and has been working hard to leverage its creative power and strength in Japan into a larger global footprint.

A big step forward towards a larger global footprint for Dentsu was the acquisition of the London based Aegis Group, announced on July 5, 2012.

Report on Japan’s media landscape (150 pages, pdf file):

Copyright 2009-2015 Eurotechnology Japan KK All Rights Reserved

Categories
FDI Japanese investments in EU M&A

Mindworks – “the fastest growing digital agency in Greece” – to be acquired by Dentsu

Dentsu continues acquisition of digital and mobile agencies in Europe

To overcome cultural issues of a traditional Japanese leading corporation, Dentsu acquires via London based Dentsu Aegis Network

by Gerhard Fasol

On March 11, 2015 Dentsu announced another investment in its quest to strengthen its global footprint and to strengthen capabilities in mobile and digital: Dentsu acquires 80% of Greek leading independent digital agency Mindworks, and plans to integrate Mindworks into Dentsu’s Isobar and iProspect networks.

Dentsu has also acquired options to acquire the remaining 20% of Mindworks by 2017.

Mindworks – “the fastest growing digital agency in Greece”

Mindworks was founded in 2003, acquired by Atcom in 2009, and became an independent company again in January 2015.

As a division of Atcom, in the financial year ending December 2014, Mindworks had revenues of EURO 7.3 million. Mindworks has about 60 employees.

Mindworks – to be renamed Isobar-iProspect Advertising Services SA

Mindworks will be renamed Isobar-iProspect Advertising Services SA, and will be integrated into Dentsu’s global Isobar and iProspect brands, representing Isobar’s and iProspect’s entry into Greece’s markets.

Dentsu and Dentsu-Aegis

Dentsu dominates Japan’s advertising space, and is a very very strong force in Japan’s media industry sector, through control and management of major advertising channels with an overwhelming market share in Japan, and has been working hard to leverage its creative power and strength in Japan into a larger global footprint.

A big step forward towards a larger global footprint for Dentsu was the acquisition of the London based Aegis Group, announced on July 5, 2012.

Report on Japan’s media landscape (150 pages, pdf file):

Copyright 2009-2015 Eurotechnology Japan KK All Rights Reserved

Categories
FDI Japanese investments in EU M&A

Lesmobilizers SAS acquired by Dentsu and to be integrated into Isobar

Dentsu acquires French mobile marketing agency Lesmobilizers

Lesmobilizers SAS to be integrated into Dentsu’s Isobar

by Gerhard Fasol

On March 4, 2014 Dentsu announced further European investments in its quest to strengthen its global footprint: Dentsu acquires French mobile marketing agency Lesmobilizers SAS.

Lesmobilizers SAS – Mobile Applications Creators

Lesmobilizers SAS are a dedicated agency in design and development of mobile applications. The company was founded in March 2010 in Paris, France, and employees about 10 people.

In the year ending December 2012, gross profits were about EURO 0.8 million.

Dentsu and Dentsu-Aegis

Dentsu dominates Japan’s advertising space, and is a very very strong force in Japan’s media industry sector, through control and management of major advertising channels with an overwhelming market share in Japan, and has been working hard to leverage its creative power and strength in Japan into a larger global footprint.

A big step forward towards a larger global footprint for Dentsu was the acquisition of the London based Aegis Group, announced on July 5, 2012.

Report on Japan’s media landscape (150 pages, pdf file):

Copyright 2009-2015 Eurotechnology Japan KK All Rights Reserved

Categories
Uncategorized

explido acquired by Dentsu and to be integrated into Dentsu’s iProspect brand

Dentsu acquires German performance and search agency explido

explido to be integrated by Dentsu into iProspect brand

by Gerhard Fasol

On February 28, 2014 Dentsu announced further European investments in its quest to strengthen its global footprint: Dentsu acquires German performance and search agency explido and integrates explido into Dentsu’s iProspect business and brand.

explido GmbH & Co KG – Agentur für digitales Marketing und Vertrieb

explido GmbH & Co KG offers digital marketing services, was founded in October 2002 in Augsburg, Germany, and employs about 135 people.

explido achieved about EURO 11.7 million gross profits annually.

Dentsu and Dentsu-Aegis

Dentsu dominates Japan’s advertising space, and is a very very strong force in Japan’s media industry sector, through control and management of major advertising channels with an overwhelming market share in Japan, and has been working hard to leverage its creative power and strength in Japan into a larger global footprint.

A big step forward towards a larger global footprint for Dentsu was the acquisition of the London based Aegis Group, announced on July 5, 2012.

Report on Japan’s media markets (150 pages, pdf file):

Copyright 2009-2015 Eurotechnology Japan KK All Rights Reserved

Categories
FDI Japanese investments in EU M&A

Socializer acquired in Poland by Dentsu, joins Isobar

Dentsu acquires Socializer acquired in Poland

by Gerhard Fasol

Socializer joins Isobar

On January 20, 2014 Dentsu announced further European investments in its quest to strengthen its global footprint: Dentsu acquires Poland’s social media agency Socializer

Socializer SA

Socializer SA was founded in Warsaw, Poland, in March 2011, earned gross profits of UKL 1.7 million in the financial year ended December 2012, and employs about 130 people.

Socializer provider advertising and communications services using Social Media (SNS).

Dentsu and Dentsu-Aegis

Dentsu dominates Japan’s advertising space, and is a very very strong force in Japan’s media industry sector, through control and management of major advertising channels with an overwhelming market share in Japan, and has been working hard to leverage its creative power and strength in Japan into a larger global footprint.

A big step forward towards a larger global footprint for Dentsu was the acquisition of the London based Aegis Group, announced on July 5, 2012.

Report on Japan’s media landscape (150 pages, pdf file):

Copyright 2009-2015 Eurotechnology Japan KK All Rights Reserved

Categories
Japanese investments in EU M&A

Ymedia SL and Wink TTD SL investments by Dentsu in Spain

by Gerhard Fasol

Dentsu further expands the global footprint in Spain

On September 20, 2013 Dentsu announced further European investments this year in its quest to strengthen its global footprint:

  • acquisition of 51% of Ymedia SL via Aegis Media Iberia, full 100% acquisition expected by 2019
  • acquisition of 31.8% of Wink TTD SL via Aegis Media Iberia, full 100% acquisition expected by 2019

Ymedia SL

Ymedia SL is a full-service media agency, founded in December 2006 and based in Madrid, Spain, employing about 50 people.
Gross profits in the year ending Dec 2012 were about UKL 8.8 million.

Wink TTD SL – “Transforming through Digital”

Wink TTD SL: a communication agency for digital transformation.

Gabriel Saenz de Buruaga (former worldwide CEO for Havas Digital) and Alejandro Esteves (former Managing Director of Aegis Media, Spain) founded Wink TTD SL in November 2011 in Madrid, Spain, employing about 40 people.
Gross profits in the year ending Dec 2012 were about UKL 5.1 million.

Wink TTD SL has the following six founding principles:

  1. Fast fish eat slow fish
  2. Sector exclusivity
  3. Best talent in the market
  4. Senior talent dedication to clients
  5. We charge for what we do

Dentsu and Dentsu-Aegis

Dentsu dominates Japan’s advertising space, and is a very very strong force in Japan’s media industry sector, through control and management of major advertising channels with an overwhelming market share in Japan, and has been working hard to leverage its creative power and strength in Japan into a larger global footprint.

A big step forward towards a larger global footprint for Dentsu was the acquisition of the London based Aegis Group, announced on July 5, 2012.

Report on Japan’s media landscape (150 pages, pdf file):

Copyright 2009-2015 Eurotechnology Japan KK All Rights Reserved

Categories
FDI Japanese investments in EU M&A

Simple Agency srl investment by Japan’s advertising giant Dentsu

by Gerhard Fasol

Dentsu further expands the global footprint in Europe

Social, content and digital marketing empowerment based in Italy

On July 30, 2013 Dentsu announced another European investment this year in its quest to strengthen its global footprint: the acquisition of a 70% majority share in the Italian
Simple Agency via Aegis Media Italia, a of subsidiary Dentsu Aegis Network Ltd.

Simple Agency srl – “Digital Marketing Empowerment”

Simple Agency srl was founded in April 2008 in Milan, Italy, by Marco Caradonna, and employs about 30 people.

Simple Agency has two parts:

Dentsu and Dentsu-Aegis

Dentsu dominates Japan’s advertising space, and is a very very strong force in Japan’s media industry sector, through control and management of major advertising channels with an overwhelming market share in Japan, and has been working hard to leverage its creative power and strength in Japan into a larger global footprint.

A big step forward towards a larger global footprint for Dentsu was the acquisition of the London based Aegis Group, announced on July 5, 2012.

Japan’s media sector – research report

Copyright (c) 2009-2015 Eurotechnology Japan KK All Rights Reserved

Categories
FDI Japanese investments in EU M&A

Social Embassy BV acquired by Dentsu

Dentsu further expands the global footprint in Europe

Content & community management, brand engagement, social media, SNS advertising based in The Netherlands

by Gerhard Fasol

On May 23, 2013 Dentsu announced another European acquisition within the single month of May 2013 in its quest to strengthen its global footprint: the acquisition of the leading Dutch social media agency Social Embassy BV via its European subsidiary Dentsu Aegis Network Ltd.

Social Embassy BV

Social Embassy BV is The Netherlands’ largest social media agency, based in Amsterdam. The company was founded in 2008 by Steven Jongeneel and co-founder Niels van der Velden, and focuses on strategy & insights, content & community management, creative, brand engagement and advertising.

The company employed about 30 people when Dentsu acquired it.

Dentsu and Dentsu-Aegis

Dentsu dominates Japan’s advertising space, and is a very very strong force in Japan’s media industry sector, through control and management of major advertising channels with an overwhelming market share in Japan, and has been working hard to leverage its creative power and strength in Japan into a larger global footprint.

A big step forward towards a larger global footprint for Dentsu was the acquisition of the London based Aegis Group, announced on July 5, 2012.

Report on Japan’s media landscape (150 pages, pdf file):

Copyright 2009-2015 Eurotechnology Japan KK All Rights Reserved

Categories
FDI Japanese investments in EU M&A

Kinecto, Romania’s leading digital advertising agency acquired by Dentsu

by Gerhard Fasol

Renamed Kinecto Isobar

On May 14, 2013 Dentsu announced the acquisition of the Romanian digital advertising agency Kinecto via its subsidiary Dentsu-Aegis, based in London. Following the acquisition, the company was renamed Kinecto Isobar.

Kinecto

Kinecto International SRL is one of the most important digital advertising agencies in Romania, and was founded in 2002 by Dr Radu Ionesco and has about 10 employees.

The company focuses on online and social media campaigns, CRM programs, creative and production services for websites and micro websites, email marketing and search engine marketing

Before acquisition by Dentsu-Aegis, the company was part of the Tempo Creative Group.

Dentsu and Dentsu-Aegis

Dentsu dominates Japan’s advertising space, and is a very very strong force in Japan’s media industry sector, through control and management of major advertising channels with an overwhelming market share in Japan, and has been working hard to leverage its creative power and strength in Japan into a larger global footprint.

A big step forward towards a larger global footprint for Dentsu was the acquisition of the London based Aegis Group, announced on July 5, 2012.

Report on Japan’s media landscape (150 pages, pdf file):

Copyright 2009-2015 Eurotechnology Japan KK All Rights Reserved

Categories
FDI Japanese investments in EU M&A

Dentsu acquires Aegis

Aegis Group plc, a UK company with French roots

by Gerhard Fasol

Dentsu’s challenge to grow global footprint while managing cultural differences

On Thursday, July 5th, 2012, Dentsu announced the acquisition of Aegis Group plc, a UK company with French roots, centered on media advertising media buying.

Dentsu’s need to globalize

Driving this acquisition was Dentsu’s need to globalize, to create the necessary global footprint to compete with Publicis, WPP, Omnicom, Interpublic, Havas on one hand, and with newcomers Google and Facebook.

Dentsu Aegis Network created to overcome cultural issues

To overcome the important cultural issues of Japan-focused Dentsu, the “Dentsu Aegis Network” was created which combines seven major global brands:

  • Carat
  • Dentsu
  • Dentsu Media
  • iProspect
  • Isobar
  • Posterscope
  • Vizeum

Dentsu acquires expertise in local markets

This acquisition enables Dentsu to acquire companies in local markets via this new European subsidiary. For European examples, see our listing of Japanese acquisitions in Europe.

Previously, Dentsu had acquired:

  • Steak Group, a UK based digital media group
  • Adjug, a UK based advertising exchange

Report on Japan’s media landscape (150 pages, pdf file):

Copyright 2013 Eurotechnology Japan KK All Rights Reserved