Rakuten acquires UK e-commerce portal Play.com

Play.com: third European company acquired by Rakuten.com Rakuten continues global battle with Amazon.com On September 21, 2011, Rakuten announced acquisition of 100% of the UK e-commerce portal site Play.com for UKL 25 million (approx. US$ 40 million). Rakuten’s acquisition of Play.com (UK) follows the acquisitions of PriceMinister (France) and Tradoria (Germany). Play.com Play.com sells music, […]

Rakuten acquires 80% of German e-commerce platform Tradoria

Rakuten continues global expansion Competing with Amazon.com…. On July 28, 2011, Rakuten announced the acquisition of 80% of Germany’s e-commerce site Tradoria for a “double-digit million” amount. Tradoria has been rebranded as Rakuten.de and has become part of Rakuten Deutschland GmbH. Tradoria Tradoria was founded in 2007, and today has more than 4400 online stores […]

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