Tag: market entry
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H&M: green field market entry to Japan, opens first Japan store in Tokyo – Ginza on September 13, 2008
H&M entered Japan’s fashion market initially using a green field strategy, opening stores. On September 13, 2008, H&M opened the first store in Japan in Ginza, and is planning two more stores in Shibuya (see picture below) and in Harajuku. H&M adapted it’s global way of doing things to Japan’s market needs – for example, […]
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Okaerinasai (=welcome back) IKEA
Today, Monday April 24, 2006 at 7:30am, IKEA invited about 300 guests to celebrate the opening of the first 100% IKEA-owned IKEA store in Japan. We had the honor of working for IKEA – IKEA is another company that “thinks different” in so many creative ways. We wish them all the best in Japan! IKEA […]