Categories
Japanese investments in EU M&A

Panasonic self-driving car technology: Ficosa investment

Panasonic restructures away from TVs and other commodities to automotive parts

by Gerhard Fasol

Panasonic self-driving car technology

As part of the restructuring efforts, Panasonic invests in Spanish car parts maker Ficosa in order to jointly develop Panasonic self-driving car technology.

We have documented in our blogs and reports on Japan’s electronics industry how Japan’s electronics giants lost their global dominating advantages as TVs and other electronics products became commodities, and Japanese electronics makers were blind sided by Apple, Samsung and many other faster innovators. Japanese electronics companies including Panasonic were slow to recognize that their market leading positions were rapidly melting away, and were slow to change.

As part of the restructuring efforts, Panasonic sold several semiconductor fabs to Tower-Jazz, and in a move into car parts, Panasonic invests about US$ 275 million to acquire an approximately 50% stake in the Barcelona based Spanish car parts maker Ficosa International, in order to jointly develop self-driving car technology.

Ficosa had acquired the Sony Barcelona Technology Center

Interestingly, Ficosa had previously in 2010 acquired “SONY Barcelona Tec” SONY Barcelona Technology Center located at Viladecavalls near Barcelona partly alone, and partly in a joint-venture with the infrastructure company Comsa Emte SL.

Japan electronics industries – mono zukuri.

Copyright (c) 2014 Eurotechnology Japan KK All Rights Reserved

Categories
EU investments in Japan mobile

Nokia to buy Panasonic’s mobile phone base station division

Nokia to acquire Panasonic System Networks

by Gerhard Fasol

Nokia to expand market share in Japan, Panasonic to focus on core business

Panasonic, after years of weak financial performance, is focusing on core business. Nikkei reports that Panasonic is planning to sell the base station division, Panasonic System Networks, to Nokia.

Nokia expands No. 1 position in Japan

Our analysis of Japan’s mobile phone base station market shows, that Nokia became No. 1 in Japan’s base station market with the acquisition of Motorola’s base station division. Acquisition of Panasonic System Networks will expand Nokia’s NSN to expand market leadership in Japan’s mobile phone base station market.

Panasonic System Networks

Panasonic System Network’s market share is estimated at around 10% of Japan’s mobile phone base station market, while international sales are essentially non-existent. Thus Panasonic System Network’s global market share is negligible, giving Panasonic little possibility for the scale necessary to operate a stable profitable longterm base station business.

Japan’s mobile phone handset makers and base station makers have for many years focused on serving Japan’s internal market only, and in particular have focused on Japan’s No. 1 mobile phone operators NTT Docomo. This gave Japan’s mobile phone base station makers a temporary home advantage, however with the value shift from hardware to software, they lack scale, and are subsequently uncompetitive globally. More about Japan’s Galapagos effect here.

The context: EU investments in Japan

While Japanese investments in Europe are booming, recently European investments in Japan have been stagnating after Vodafone’s withdrawal from Japan, and there are very few new European investments in Japan. Could it be that Nokia’s investment in Japan starts a new trend of renewed European investments in Japan?

Japan telecommunications industry market report

Copyright (c) 2014 Eurotechnology Japan KK All Rights Reserved

Categories
Japanese investments in EU

Panasonic Automotive acquires AUPEO! – streaming music into internet connected cars

Panasonic continues to restructure away from commodities

Panasonic Automotive acquires AUPEO! to stream music into internet connected cars

Japan’s electronics giants are under immense pressure to refocus away from commodities. Panasonic Automotive now acquires the German company AUPEO!, specialized on streaming music into internet connected cars.

Aupeo was founded in Berlin’s startup scene in 2008 by Armin Schmidt and CEO Holger Weiss, and focuses on streaming music into internet connected cars.

AUPEO! works both B2B with car manufacturers and aftermarket car audio producers and also B2C offering services to consumers.

AUPEO! currently works with the following OEMs

  • BMW
  • Mercedes
  • Mini
  • Honda
  • Toyota
  • Ford
  • Audi

and in the aftermarket with:

  • Pioneer
  • JVC Kenwood

More information here on corporate.aupeo.com/about-us/

Copyright (c) 2014 Eurotechnology Japan KK All Rights Reserved