Yamaha Motors Europe

Yamaha Motor Group and Mitsui Trading Group establish Yamaha Motor Deutschland GmbH and Yamaha Motor (UK) Limited

In 1971-1972 Yamaha Motor Group and Mitsui Group establish Yamaha Motor Deutschland GmbH in Germany and Yamaha Motor (UK) Limited in UK to import, market and sell Yamaha motor products in UK and Germany:

  • Yamaha Motor Deutschland GmbH:
    • Yamaha Motor Group: 40% investment
    • Mitsui Group: 60% investment
  • Yamaha Motor (UK) Limited
    • Yamaha Motor Group: 25% investment
    • Mitsui Group: 75% investment

Expansion to Austria, Hungary, Czech Republic, and Poland

Subsequently Yamaha Motors and Mitsui expand imports, marketing and sales in Europe:

  • Yamaha Motor Austria GmbH: 100% Yamaha investment
  • Yamaha Motor Hungary Kft: 100% Yamaha investment
  • Yamaha Motor Czech Spol. s.r.o.: 100% Yamaha investment
  • Mitsui Motor Polska Sp. z.o.o.: 100% Mitsui Group investment

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