Rakuten acquires French ecommerce portal PriceMinister.com

Rakuten continues to globalize via acquisitions

Rakuten seeks to compete globally with Amazon.com

Rakuten acquires 100% of shares of PriceMinister S.A. for €200 million (= approx. US$ 250 million). The transaction is expected to close at the end of July 2010.

PriceMinister S.A.

PriceMinister was founded in 2000 by current CEO Pierre Kosciusko-Morizet, and Pierre Krings, Justin Ziegler and Olivier Mathiot in a former Zeppelin factory, and achieved revenues of € 40 million in 2009.

PriceMinister S.A.‘s website PriceMinister.com has approximately 12 million members, is visited by approximately 11 million users/month.

PriceMinister S.A. has about 100,000 sellers and 21,000 merchants offering about 160 million products.

PriceMinister S.A. has established online businesses in:

The PriceMinister Group has five business areas:

  1. guaranteed buying and selling (marketplace)
  2. automobiles (classifieds): http://www.priceminister.com/nav/Loisirs_accessoires-auto
  3. travel (price comparison): http://www.voyagermoinscher.com
  4. real estate (classifieds)
  5. email marketing

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