Buongiorno SpA acquired by NTT Docomo for € 209 million (US$ 260 million)

NTT Docomo acquired Italian mobile content, apps and service provider in a public tender offer

Buongiorno SpA becomes fully owned subsidiary of NTT Docomo

NTT Docomo acquired mobile content provider Buongiorno SpA in August 2012 following a public tender offer via Docomo’s German subsidiary DOCOMO Deutschland GmbH. The shares were delisted from the Italian Stock Exchange on August 22, 2012.

Buongiorno SpA

Buongiorno Chairman Mauro Del Rio in 1995 sent email messages with the subject line “Buongiorno” (= good morning) to 11 friends with daily jokes, in 1998 Mauro Del Rio’s newsletters went to 25,000 people, creating the base for the company.

As of December 31, 2006, Buongiorno SpA had consolidated investments of € 157.2 million, and consolidated revenues of € 191.8 million, and consolidated net income of € 12.6 million, and approx. 659 employees.

Buongiorno SpA has grown through a series of acquisitions:

  • MyAlert in 2001
  • merger with Vitaminic in July 2003
  • Gsmbox in 2004
  • Freever (founded by Jerome Trainel, Philippe Tissot, and Pierre Duhau-Laurent) in 2005
  • Tutch NL in 2005
  • Dioranews in 2005
  • Inventa in 2006
  • Rocket Mobile in 2007
  • HotSMS
  • FlyTXT
  • iTouch in 2007
  • eDong Asia
  • Glamoo
  • Dada.net in 2011
  • carve out B2B business into Lumata Group

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