Ymedia SL and Wink TTD SL investments by Dentsu in Spain

Dentsu further expands the global footprint in Spain

On September 20, 2013 Dentsu announced further European investments this year in its quest to strengthen its global footprint:

  • acquisition of 51% of Ymedia SL via Aegis Media Iberia, full 100% acquisition expected by 2019
  • acquisition of 31.8% of Wink TTD SL via Aegis Media Iberia, full 100% acquisition expected by 2019

Ymedia SL

Ymedia SL is a full-service media agency, founded in December 2006 and based in Madrid, Spain, employing about 50 people.
Gross profits in the year ending Dec 2012 were about UKL 8.8 million.

Wink TTD SL – “Transforming through Digital”

Wink TTD SL: a communication agency for digital transformation.

Gabriel Saenz de Buruaga (former worldwide CEO for Havas Digital) and Alejandro Esteves (former Managing Director of Aegis Media, Spain) founded Wink TTD SL in November 2011 in Madrid, Spain, employing about 40 people.
Gross profits in the year ending Dec 2012 were about UKL 5.1 million.

Wink TTD SL has the following six founding principles:

  1. Fast fish eat slow fish
  2. Sector exclusivity
  3. Best talent in the market
  4. Senior talent dedication to clients
  5. We charge for what we do

Dentsu and Dentsu-Aegis

Dentsu dominates Japan’s advertising space, and is a very very strong force in Japan’s media industry sector, through control and management of major advertising channels with an overwhelming market share in Japan, and has been working hard to leverage its creative power and strength in Japan into a larger global footprint.

A big step forward towards a larger global footprint for Dentsu was the acquisition of the London based Aegis Group, announced on July 5, 2012.

Report on Japan’s media landscape (150 pages, pdf file):
[buy][more information][preview on slideshare]

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